Blogs

Most founders don't lose money on dating software because the product is bad. They lose it because they chose for the wrong reasons: the lowest quote, the longest feature list or the most confident sales call. Six months later the licence is narrower than expected, the payment gateway needs extr...

A practical guide for founders on verification, privacy, moderation and fraud prevention, and how these pieces work together before you scale. You can have thousands of profiles, a clean design and fast search, and still watch users hold back. They don't know who is behind a profile. They won...

A practical framework for diagnosing where members actually get stuck between joining your platform and finding a match. A matrimonial platform can have thousands of registered members and still struggle to produce a single successful match. The registration counter keeps climbing, the dashboard ...

Is starting a matrimonial platform still a good business idea? Yes, it can be. But the founders who do well in this space are rarely the ones who build the biggest platform. They're the ones who build the right one for a specific group of people. The online matrimony market is growing. Establ...

Most founders pick dating software the wrong way. They look at pricing pages, compare feature lists, and go with whoever seems most responsive during the sales call. Then, six months in, they hit a wall - missing features, slow support, a codebase they can't touch, or hosting bills they didn'...

Five million Indian Americans live across the United States, and most of them are still finding life partners through WhatsApp forwards, aunties, and Facebook groups. That gap is the business opportunity. Generic dating apps don't understand caste, community, or family involvement, and India-bas...

If you are a startup or entrepreneur looking to build a dating platform, building a niche-specific site/app can be a smart way to build a profitable business. By targeting the best dating niche for new website owners, you can target a specific audience, offer personalized services, and help them bui...

If you are looking to launch your own online matrimonial platform, it indeed is an exciting business endeavor. However, building such a platform also comes with many challenges. Building the platform from scratch demands and a great deal of investment and technical skills. To simplify the process, m...