If you are an entrepreneur looking to launch your own online matchmaking platform, building it using a pre-built matrimonial script can be a great way to launch your platform within a quick time without spending a fortune. A matrimonial script is a pre-built software solution that includes all essential features and functionalities of a successful online marriage portal, including user profiles, matchmaking algorithms, direct communication, and more. There are different types of matchmaking software solutions, and choosing the right one is essential for building a successful business platform.
To ensure you choose the best software for your marriage portal, it is essential that you explore a demo of your preferred software before making a purchase. In this post, we will discuss the primary factors that you need to check before buying a matrimonial script for building your online matchmaking platform.
Examine User Interface and User Experience
The interface is the first thing anyone will notice while visiting your online matchmaking platform. So, you need to ensure the software you are buying has a user-friendly design and offers an exceptional experience to the visitors. A good UI and UX will prevent your visitors from abandoning your website and convert them into paid users.
Carefully check the demo of the matrimonial script and observe the following factors:
- Is the interface easy to navigate?
- Does the design look modern, or does it look outdated?
The software should have a clean and responsive design that smoothly operates on all kinds of devices. It should also allow users to easily create profiles, search for ideal matches, and communicate without any complications. The software should also have a neat, professional, and polished look that can easily attract users.
Check Whether the Software is Customizable
Your business platform will have a unique vision and business requirements. The software you purchase should be a customizable one so that you can easily modify it to accommodate your specific business requirements. The software you buy should allow you to modify the color, logo, theme, layout, font, features, and functionalities, allowing you to create a unique and functional matchmaking platform.
Look for Powerful Security Features
An online matchmaking platform handles sensitive user information, which includes images, contact information, and other private details. Your platform should be able to protect this private information and build trust. Look for the following features before making a purchase of a software solution for your online matchmaking marketplace:
SSL Encryption
The software you are buying should have SSL encryption to protect user data while transmitting.
Profile Verification
The software should have features for verifying user profiles so that there are no fake accounts on the matchmaking platform.
Application of Data Protection Methods
The software should strictly adhere to data protection regulations applicable in the region where you are operating.
Profile Blocking/Reporting
Users should be able to report/block suspicious profiles they may come across on the matchmaking platform.
Inclusion of powerful security features makes your users feel safe and builds trust.
Check if the Software Has Search Filters and Matchmaking Algorithms
The success of an online matchmaking platform depends on its matchmaking capability. The software should include advanced search filters through which the users can look for their potential matches. The software should provide both basic and advanced search features. The users should be able to look for their potential match using search parameters such as age, location, religion, caste, profession, and more.
The script should also include AI-powered matchmaking algorithms that offer the most accurate recommendations to the users.
Look for Quality Communication Tools
The software solution should include high-quality communication tools through which users can conduct smooth communications. The platform should offer the following communication tools:
Direct Text Messages
Users should be able to communicate with matches through direct messaging.
Voice Calls and Video Calls
The software should also allow users to converse through voice calls/video calls. This type of live communication method builds trust between matches.
Real-Time Notifications
Users should receive real-time notifications on all the happenings on the platform. These notifications can be about profile visits, connection requests, or messages from matches. Real-time notifications are an unfailing way to keep the users engaged. The software you buy should include built-in features for sending these notifications to the users.
Make Sure the Software Has Secure Gateways for Making Transactions
To generate revenue from your online marriage portal, your platform needs to integrate monetization strategies such as premium membership, subscription plans, in-app purchases, etc. The software should also include secure payment gateways through which the users can make payments. It should allow them to pay through credit cards, bank transfers, PayPal, and other local secure payment methods.
Choose Software with SEO-friendly Features
To reach your target audience and have a large organic traffic, your platform needs to have a strong online presence. Make sure the software is optimized for search engines and designed to rank high. Look for the following features while buying a software solution for your matchmaking platform:
- The software should come with SEO-friendly URLs that search engines can easily index.
- It should allow you to add relevant meta tags, title tags, and descriptions, which are beneficial for your website’s SEO.
- The software should be optimized to load fast. A slow-loading website not only frustrates your users, but it also affects the site’s ranking. It is essential that you prioritize the website’s loading speed.
Look for Features that Enhance User Engagement
Apart from the essential features, your matchmaking platform should have some fun features that make the platform more engaging. Look for a software solution that includes such features for making the platform enjoyable for the users. Here are some of the fun features your matchmaking software may have:
Earning Badges
The software may allow users to earn badges for increasing the attractiveness of their profiles. It can allow users to choose from categories such as vegetarian, book lover, travel enthusiast, drinker, non-drinker, and more. This badge helps the users to stand out and connect with matches who have similar choices.
Sending Gifts
The platform may allow users to send virtual or physical gifts to their matches. This feature can also work as a profitable revenue stream.
Earning Referral Points
The software may also include referral programs through which a user can get rewards for inviting other users to the platform.
Look for Unique Mobile App Features
When you are buying a software solution for building a matrimonial marketplace, it is also vital to build a mobile app to provide your users with an enhanced experience. The best matrimonial script also comes with a mobile app equipped with advanced mobile-specific features. If the software you are buying comes with a mobile app, it should have the following features:
Cross-Platform Compatible
The mobile app should smoothly operate on both Android and iOS phones.
Offering Push Notifications
Push notifications are a vital feature of a successful mobile app. Through this feature a mobile app sends real-time notifications to users on all happenings, including messages, profile views, and other activities. This feature increases engagement on a mobile app.
In-App Purchases for Subscription Plans
Through this feature, users can directly upgrade to premium membership without having to visit the website. They can easily make payments by using Google Pay or Apple App Store payment systems.
Swipe to Like or Skip
The most distinctive feature of a matrimony mobile app is the Swipe feature. By swiping right, users can shortlist a profile. And, by swiping left, they can easily skip it.
Make sure the mobile app with your matrimonial script has these essential features.
Final Words
Building a functional matrimonial platform is a promising way to build a profitable business in current times. A ready-made matrimonial software solution allows you to build the platform within a quick time and within a small budget. However, it is imperative that you choose the right software solution to achieve your desired business results.
At Bestdatingscripts, we offer ready-to-deploy and feature-rich matrimonial software solutions along with a mobile app. By using our software, you can build your matchmaking platform within 24 hours and start generating revenue with multiple built-in revenue streams. Connect with us today for a free demo of our software solution.
